The application of triple bottom line economics which yield profit-optimized outcomes, enabling business owners to quantify, the sweet spot where a company's drive for profitability, intersects with the needs of the natural environment and the communities in which the business operates.
In 2006 economist Nicholas Stern, chair of the Grantham Research Institute on Climate Change and the Environment at the London School of Economics released a report which discusses the effect of global warming on the world economy. The Stern Review's main conclusion is that the benefits of strong, early action on climate change considerably outweigh the costs. The Review states that climate change is the greatest and widest-ranging market failure ever seen, presenting a unique challenge for economics. Source Wikipedia.